Hey, I'm Franklin

Product Designer

Product Strategy • Visual & Interaction Design • Prototyping • Design Systems

5+ years design experience in e-commerce + consumer facing roles for iOS, Android, and Web across mobile, tablet, desktop devices.

I've solved complex problems for industry leading companies

📍 Design at Walmart (Search, Discovery, GenAI)

Featured Case Studies

Walmart – Generative AI Comparison
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Enabling customers to find the right item that meets their needs faster, among the many choices available

1.1% First-time buyer conversion

2.6% Add to cart per visitor

Nordstrom – Stores & Services
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Bringing our heritage of service and connection to our customers digitally

1.6% Overall conversion

24k New alteration users (1 month after launch)

Nordstrom – Order Pickup

Offering more control and flexibility for customers picking up their orders

$11.1M Topline revenue

7% Store pickup

Best Buy – Appointments

Improving discovery of receiving tech help in-store or at home

8% Appointments scheduled

60% Negative app reviews (appointments)

Best Buy – Browse

Setting better expectations behind guided department category collections

4% iOS conversion

3% Android conversion